Website audit · header & footer redesign
Header & footer, matched to the new look
Recoloured to the palette on artivive.com/artivive-for-business: warm charcoal text, the muted blue as the button colour, and soft rose + cream as accents. Same logo, same menu labels. The footer complements the header instead of echoing it.
#5fa2c9 blue · buttons
#dda6c2 rose
#4a4644 ink
#fbe3d5 cream
#e8e4e1 greige
#f4f4f4 bg
A Header — light & minimal
White bar, warm-charcoal links, active menu underlined in the rose→blue accent. Primary “Sign up free” uses the site’s blue (#5fa2c9); “Log in” and “Get the app” stay quiet. Closest to today, just cleaner.
B Header — warm dark
The same warm charcoal (#4a4644) as a solid bar with the white logo and a rose→blue line along the bottom. More premium, still on-palette.
C Footer — redesigned
The footer no longer repeats the header. It carries what the nav shouldn't: Company, Support and Legal, plus a newsletter, social, app links and one Sign-up CTA.
My pick: Header A + the new footer, in this palette, with a footer that complements (not mirrors) the nav. Header B if you want the bolder, warmer-dark first impression. Logo, menu names and page URLs stay exactly as they are.